Since most gins are designated ‘London Dry’ - and London generally isn’t, James came up with the idea of making one that evoked ‘the smell of rain on a hot pavement in Regent’s Park.’ That distinctive scent that hangs in the air, just as those first drops of rain hit the ground on a summer day, is called ‘petrichor’.
One of the key components of petrichor is also present in beetroot - so we’ve combined that with lovage, bay, orange, and ginger to create a gin designed to instantly invoke the majesty of our Sceptered Isle.
As Samuel Pepys may have observed: “Ye Aprile raine falling pon the hot paving seemed drearisome, but gave off so fweet a fmell that my hearte was greatly uplifted, and I thought unto myfelf that ‘twould one daye make for an bangyng gyn.’
Hugh's Tasting Notes
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