Welcome to


Hello. Having bought half a pub, I was struck with an idea: what if I created a gin of my own, to serve to the customers? This tiny grain of thought was dropped into the craft still of ambition, and the result was James Gin. I’m delighted by your enthusiasm for what we’ve made so far - Asian Parsnip, Navy Strength and most recently American Mustard. You can now also be the envy of your friends by wearing James Gin Merch - a range of stylish attire for the discerning drinker.

The Power of Three

The Power of Three

The Power of Three

Regular price £128.00
Our brains absorb information more effectively when it is presented in threes. For example, Life, Liberty, and the Pursuit of Happiness” and “Sex, Drugs, & Rock ‘n’ Roll”. Now you can add “Asian Parsnip, Navy Strength and American Mustard”. (WARNING – not proven to aid information absorption) 
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American Mustard
Asian Parsnip Gin Batch Two
Asian Parsnip: Navy Strength
The Hedge
The Tupac
Euro Trash
View recipe
Dirty Martini
View recipe
English Garden
View recipe

Don't just take our word for it...


"Usually I mix my gin with ice and tonic. But James has somehow done it. I tried just in a glass at room temperature. It's really good. I think I'm just going to add ice from now on and consider it a treat to myself after a work day".

Kevin T.

"Our neighbor brought this over and WOW we love it!! Very smooth, great nose. My husband wants it in a cologne. Seriously great job!!"


"I ordered this for my husband for Christmas. He is currently enjoy the gin and he is shocked. He said he thought all gins were the same but James has proved that’s not true. The hubs has declared “best gin ever!” Thanks James".

Upstate New Yorker

"Super exited to have tasted this gin. It is very smooth, you can taste the parsnip, and all of the flavors are very delicate but work perfect together!"


"A great gin to try, even if you've previously tried gin and thought you disliked it. The flavours are great, and it makes a lovely drink, great for cocktails too!"

James Gin Enjoyer

3 Things you should know before trying my gin

Made in the U.K

My gin is made in the UK, the country that brought you the Hawker Hurricane and the Austin Maxi.

Recyclable packaging

The glass bottles are 100% recyclable. Or they can be repurposed for flowers or urine samples.

Handcrafted by Artisans in Sheds

Then produced in industrial quantities in a drinks laboratory, controlled by computers.

Watch the story

We recorded some of the key moments in the long and gin-addled journey of Asian Parsnip - now presented here in a binge watch boxed set for your viewing pleasure.

Some of the words not used on this website:

Deconstructed, Artisanal, Mouthfeel, Crafted, Quaffable, Curated, Authentic, Gutsy, Drenched, Piquant, Succulent, Aviation, Heritage.