Celebrity-endorsed products are almost always a bad idea. There are many reasons for this but perhaps the most obvious is what we shall politely call ‘Misaligned Expertise’. Which is where James Gin is different.
It’s my gin, not just some generic liquid that I’ve slapped my name on for marketing purposes. It's really mine. I dreamt up the flavours and then worked with master distiller Hugh Anderson to create them.
James Gin is ‘The Gin of The People’, brought to you by someone who simply enjoys inventing the best possible gin flavours and then drinking them.
