
He’ll be accompanied by the teenagers with cameras otherwise known as ‘The James Gin Social Team’ – which means there’ll be loads of publicity all over the place. And as we’re the most followed gin brand in the world, with over 1.6m followers, we think that’s a Good Thing.

ASIAN PARSNIP
I had an idea for a gin that is very British, using parsnip – which reminds me of dampness – combined with the spicy sparkle of the Asian spices found in Indian food. So we created the unimaginatively named Asian Parsnip – celebrating both the homely flavour of that most English of root vegetables and the gastric stimulus of spices from India.







